Photo: Tatum Bacchi
Photo: Tatum Bacchi

Photo: Kelly Beard
Photo: Kelly Beard

Photo: Tatum Bacchi
Photo: Tatum Bacchi

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Justin Beard

 

Director of Public Relations | Competes: Surf

 

Affilliations: United Way of Martin County

Nickname: Beardo

 

D.O.B: June 15, 1982

 

Board of choice: Stoke Surfboards

 

Regular or Goofy: Regular

 

Ideal session: Dawn patrol with light offshore winds grooming a moderate NE ground swell

 

Shred crew: Mostly solo sessions… I don’t have time for your nonsense.

 

Stomping ground: Power Plant

 

Best place you’ve been: Mexico, Costa Rica

 

Morning or Afternoon: I’m on it before the sun comes up

 

Blondes or Brunettes: Blondes

 

Drive or fly: Rolling in the Airstream

 

Tattoos or piercing: Neither, I keep it real

 

Funnier in person or online: In person

 

Last place you were naked: In my backyard

 

What would your super power be: Mind control

 

When I am out surfing I like to… Leave the bullshit behind and enjoy the session one wave at a time.

 

Dream Destination: Travel the entire length of the Pacific Coast Highway with my lady and our two pups in the Airstream stopping to camp and surf wherever we want.

 

I know I shouldn't but I still... Sweat the small things from time to time.

 

How did you get involved with shore lb? As a creative/promoter

 

What does the phrase “shore lb.” mean to you? shore lb. is more than a clothing company, it’s a way of life. No matter what you ride, you’re going to get pounded every once in a while so embrace it and come back stronger next time.

 

Shout-outs: Jordan and Tara Schwartz at Ohana Surf Shop, Mike Karol at Stoke Surfboards, the crew at the Palm Beach County Surf History Project and Bruce “Spunky” Strunk at Spunky’s Surf Shop