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Photo: Tatum Bacchi
Photo: Tatum Bacchi

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Photo: Kelly Beard
Photo: Kelly Beard

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Photo: Tatum Bacchi
Photo: Tatum Bacchi

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Justin Beard


Director of Public Relations | Competes: Surf


Affilliations: United Way of Martin County

Nickname: Beardo


D.O.B: June 15, 1982


Board of choice: Stoke Surfboards


Regular or Goofy: Regular


Ideal session: Dawn patrol with light offshore winds grooming a moderate NE ground swell


Shred crew: Mostly solo sessions… I don’t have time for your nonsense.


Stomping ground: Power Plant


Best place you’ve been: Mexico, Costa Rica


Morning or Afternoon: I’m on it before the sun comes up


Blondes or Brunettes: Blondes


Drive or fly: Rolling in the Airstream


Tattoos or piercing: Neither, I keep it real


Funnier in person or online: In person


Last place you were naked: In my backyard


What would your super power be: Mind control


When I am out surfing I like to… Leave the bullshit behind and enjoy the session one wave at a time.


Dream Destination: Travel the entire length of the Pacific Coast Highway with my lady and our two pups in the Airstream stopping to camp and surf wherever we want.


I know I shouldn't but I still... Sweat the small things from time to time.


How did you get involved with shore lb? As a creative/promoter


What does the phrase “shore lb.” mean to you? shore lb. is more than a clothing company, it’s a way of life. No matter what you ride, you’re going to get pounded every once in a while so embrace it and come back stronger next time.


Shout-outs: Jordan and Tara Schwartz at Ohana Surf Shop, Mike Karol at Stoke Surfboards, the crew at the Palm Beach County Surf History Project and Bruce “Spunky” Strunk at Spunky’s Surf Shop

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